Producers of ITV2's new 'living soap' The Only Way Is Essex have launched an online casting search for the forthcoming programme.
Aspiring TV stars are being invited to upload audition videos on the show's official ITV site in a bid to be part of the project, which launches later this year.
In order to apply for the nationwide search, hopefuls must film themselves answering five set questions, including what makes them unique, why they should be chosen and whether they have a secret they can share.
The 30 best candidates will be invited to a live casting day on September 23, where a winner will be chosen.
The Only Way Is Essex - which was announced in May under the working title Project Essex - is being billed as a crossover between a soap opera, an observational documentary and a reality show.
Running for ten episodes, the programme will follow a cast of colourful characters as they go about their Essex lives. Filming will be taking place close to transmission, meaning that the episode screenings themselves are likely to impact on the drama of the show as the cast discover new things about their loved ones and co-stars simply by tuning in.
The winner of the online casting search will appear on the show at least once and must be available for filming in Essex between October 4 and November 9. Full details are available on the official The Only Way Is Essex website.