Coronation Street has landed Compare The Market as its new sponsor.
The ITV soap will pair with the price comparison site, known for its viral marketing creation Aleksandr Orlov and the spoof website Compare The Meerkat, for the next three years, ousting Harveys furniture.
"We are delighted to be working with Compare The Market as a partner for Coronation Street," said Simon Daglish, Group Commercial Director of ITV.
"This is a long-term commitment from both parties around two of the most exciting and loved brands in the UK, which we believe will become the benchmark for partnerships going forward."
Paul Galligan, Managing Director of Compare The Market, added: "Coronation Street is one of Britain's most entertaining and best loved TV shows and so we are delighted to be partnering with such a prestigious programme.
"We will be working closely with ITV to ensure this is a model partnership, utilising both on and off-air opportunities to take our brands to customers in new and exciting ways."
The fully-comprehensive sponsorship package, negotiated by ITV Commercial and Newcast, ZenithOptimedia's sponsorship and content division, includes broadcast, online, mobile and licensing elements.
Reply With Quote