It’s not just a show... the X Factor is now a Marks and Spencer-sponsored show.
The High Street giant has signed an exclusive deal with X Factor bosses to be “official fashion partner”.
The contract means that the chain’s latest clothing range will be showcased on the X Factor website.
Stores will also be able to offer customers the chance to win tickets to the show in competitions.
Last year X Factor show came under fire for promoting supermarket giant Tesco eight times in three episodes.
The frequent references came after one of the finalists, 50-year-old checkout worker Mary Byrne, from Ireland, was dubbed “Tesco Mary”.
At the time, Tesco had an exclusivedeal to sell the show’s official X Magazine and branded trading cards in its 1,500UK stores.
At the time a Tesco spokesman denied any commercial agreement to mention the supermarket on air.
A spokesman for Fremantle, the product*ion firm behind the X Factor, said there would be no plugging of M&S products during the prime-time shows.
Read more: http://www.mirror.co.uk/celebs/news/...#ixzz1YHls38vd


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