pure hmv

[sindydoll]

what is this all about i know it cost £3 but i dont understand it really?

[Chris_2k11]

I dunno what you mean ? lol

[sindydoll]

its advertised on the website

[Abbie]

What? Are they having a sale?

[sindydoll]

no Abbie its a card thingy with hmv and its called pure hmv and i wondered what its all about

[Perdita]

Does the website not tell you?

[sindydoll]

yea but im a bit thick i dont understand i need things explaining in simple terms

[Perdita]

This is what I got from a member of http://www.avforums.com/forums/dvd-b...-pure-hmv.html


I signed up about a month ago, to be honest it's not a great loyalty scheme compared with shops like boots; with HMV pure you get 100 points per pound, so one per penny spent. the sales assistant may also tell you that you get an extra thousand points for registering online, tho i think this may have been suspended as i am unable to claim these points from my hmv pure profile.

whilst HMV make a bit of a fuss about film previews and gig tickets when selling you the card the reality is that these items are very expensive, here are some examples currently available:

£2 off in hmv - 10,000 points or £100
£10 off in hmv - 30,000 points or £300
Editors tickets - 30,000 points or £300
Epiphone guitar - 450,000 points or £4,500

so as you can see, unless like comapnies like boots, hmv runs promotions whereby you are able to earn considerably larger numbers of points per pound this is not a way to earn those gig tickets you want or go to a film premier for buying a few CDs, however you are earning something back on money you were probably going to spend in HMV anyway at the cost of partaking in some fairly mild customer research.

if you shop in the store regularly then this scheme is more than likely worth taking part in; you shop swipe your card and forget about it and in a year or so u get a pair of gig tickets you wouldnt hav otherwise had. on the other hand if you tend not to shop at the store or only buy one or two things a year then it is unlikely that the £3 invested will yield any real reward for you.

all loyalty card schemes exist so that the companies issuing them are able to build up more accurate information on their customers spending habbits, and in return they give you a little something back, in this case you dont get much, but its better than nothing, and with the high value of HMV products and with little 'own brand' product lines its little wonder that they dont want to give things away too cheaply!



Does this help?

[sindydoll]

thanks for that! so its not really worth having but on the other hand i can get money off cd's