EastEnders at new time for 2012 Olympic Games
BBC1 is set to rip up its schedules for next year's Olympics - with even EastEnders under threat.
All prime-time drama and daytime shows will be affected during the three-week event, controller Danny Cohen said.
The wall-to-wall coverage will be welcomed by sports fans but risks upsetting viewers used to watching their favourite shows at certain times.
Cohen said: "We are the host broadcaster. We want to broadcast all of the Olympics. It won't be 24 hours a day, but the events start early and go on past midnight.
"We will have a radically different schedule for that period. It has to be.
"It is a massive moment for Britain and we are the channel that brings people together.
"It is right that it is on BBC1."
Cohen also said the BBC was close to confirming who would be the main anchorman or woman for the Games which last from July 27 to August 12.
He added it would "most likely" be one of the Beeb's current main presenters.
Those in the frame include Match of the Day's Gary Lineker, Jake Humphrey and Gabby Logan.