X Factor finalists are being paid nothing for big money advertising campaigns which would earn other stars tens of thousands of pounds.
The contestants are missing out on huge paydays while being used by some of the nation's biggest companies sponsoring or advertising on the ITV show. Finalists had to sign away their image rights, so while they appear in videos and online ads for Sainsbury's, L'Oreal and Very.co.uk, show bosses and ITV get the money.
Tesco checkout girl Mary Byrne is promoting tarts from Sainsbury's, while One Direction are plugging hair gel. Matt Neale, co-MD, of agency GolinHarris, said: "Matt, Cher and Wagner could make tens of thousands a day and Mary could make her Tesco salary in a day for the brand she's promoting."
A source close to the finalists added: "Some of the contestants think it's a bit of a p*** take that their names are flogging all these products. But they signed the contracts, so they can't really complain."
Cher, Louis from One Direction and Rebecca Ferguson - complete with L'Oreal slogans - are all on Superdrug's website.
Sainsbury's video ads see each contestant cooking in the X Factor kitchen - using the store's own-brand items.
Very.co.uk uses finalists' images on its website and sells clothes worn by singers.
The Very deal is believed to be worth £1million to the show, while the L'Oreal contract is said to be worth £200,000.
But an X Factor source insisted no one is out of pocket and all their household bills, mortgages and rents are paid for by producers while still in the show.
Adding to the tensions in the X Factor camp, Louis Walsh was forced to apologise to One Direction after they were threatened by Brazilian weirdo Wagner.
Louis's peace mission was revealed at a Very.co. uk catwalk show in London this week. Wagner, 54, was reportedly hauled away from One Direction's Harry Styles, 16, last week while shooting the video for the finalists' charity single, a cover of David Bowie's Heroes.
Lead singer Liam Payne, 17, said: "We thought we were just having a laugh with him, but he misconstrued our jokes. Louis has apologised to us."
And as scantily-clad models paraded backstage, bandmate Niall Horan, 17, joked: "He has had a good night tonight looking at all these women, so he is happy now."
source: The Mirror