Terry’s new strip club .. dear lord , come on how long will that last ? can't the writers come up with better ?
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Terry’s new strip club .. dear lord , come on how long will that last ? can't the writers come up with better ?
The British Heart Foundation (BHF) will launch a new advertising campaign next week to tie in with Coronation Street's heart attack storyline, it has been announced.
Adverts for the charity will be screened during Monday night's (April 23) double bill of the soap, which sees long-standing character Audrey Roberts (Sue Nicholls) collapse in pain as her health takes a sudden turn for the worse.
Three adverts will be shown in total, but bosses at the organisation are also planning online and social media activity, The Drum reports. Additionally, a licensing agreement with ITV means that images of Audrey can be used in-store.
The British Heart Foundation's head of marketing Nick Radmore commented: "Heart disease is the single biggest killer of women in the UK, but many don't realise this. Working with ITV provides an exciting and innovative opportunity to reach millions of viewers across the UK with a life-saving message.
"We're hoping that people will be moved by Audrey's story and give our heart nurses a call to chat about their own real-life concerns."
ITV's account sales manager Neil Bonley added: "ITV's partnership with British Heart Foundation demonstrates how we can innovate around the traditional model of brand building on TV, with a focus on maximising impact through new ways of integration with our programme brands."
Despite the tie-in, ITV has insisted that the charity did not influence the Coronation Street storyline and will not be mentioned in the show's script.
Is it Sally?Quote:
Carla meets with Frank's solicitor and discovers who Frank left his share of the factory to
I would have thought it would be more likely to have been left to Carla?Quote:
Originally Posted by tammyy2j
I can see Frank making a Will as his marraige to Carla approached? but why make a Will to leave things to a passing girlfriend?
Coronation Street star Sue Nicholls has said that her character Audrey Roberts may pursue an easier life after she suffers a heart attack.
Audrey is rushed to hospital next week after she collapses in pain during an argument with her family at the hairdressing salon.
Show bosses have already confirmed that Audrey will recover from her scare, but how long that process will take remains to be seen.
Nicholls told TV Choice: "She might have to think about taking more time out for herself - maybe more holidays now she has the charming Lewis to accompany her.
"But I'm not sure we'll see her lifting weights at the gym. She might have fewer G&Ts in the future, but she won't be giving them up forever. She has to have some pleasure in life!
"Part of what we want to get across in this is that women are just as susceptible to heart attacks as men - not many people realise that. I do what I can to stay fit, and I eat well. And I definitely spend less time in the pub than Audrey does!"
Nicholls also discussed the reaction of Audrey's grandson David (Jack P Shepherd), who feels guilty for putting her under stress in their salon war.
"David wants to apologise for all that's happened, but Audrey is in no mood to hear it," she explained. "David has a lot of bridge-building to do as far as she's concerned. He replaces the original sign outside the salon and it's named 'Audrey's' again, which is a good start."
Coronation Street airs Audrey's health scare on Monday (April 23) from 7.30pm on ITV1.
More pictures from heart attack storyline:
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Coronation Street's Peter Barlow is in for a shock as he discovers that his father Ken has betrayed him in tonight's (April 23) double bill of the soap.
As Leanne (Jane Danson) sneaks into Ken's house to spend time with Simon in secret once again, Peter (Chris Gascoyne) is watching from afar and is stunned by what he sees.
The Weatherfield bookie then marches straight round to put a stop to the situation once and for all. As Peter drags Simon (Alexander Bain) away, he reminds Leanne to keep her distance and warns Ken (Bill Roache) that he's now banned from seeing the youngster as well.
Back at home, Peter also finds himself at odds with Carla (Alison King) when she suggests that Leanne should be allowed to see Simon. As an argument between the couple follows, will Peter back down or stand firm?
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© ITV
Coronation Street airs tonight at 7.30pm and 8.30pm on ITV1.