DIPPY James McQuillan attempts to give birth as he tests out baby products in the week’s episode of The Apprentice.
Sir Alan Sugar challenges the candidates to get to grips with the baby market.
Each team must pick two parenting products and set up a stall at the country's biggest baby show.
While looking at the different items on offer, bumbling James takes a shine to a birthing pool – and attempts to try it out by pretending he’s in labour.
Watch The Apprentice on Wednesday, May 20 at 9pm on BBC One.
The Sun