brits new fragrance

[sindydoll]

Britney has pre-recorded a video snippet for America LGBT channel, Logo, advertising a fictional fragrance entitled "Mo." In the advert, which features snippets from "For The Record," where Britney was smelling scents for her Elizabeth Arden fragrances, Britney speaks about the tantalising fragrance - "One spray, and the gays will run your way!" "She's having fun with her gay audience, because she's an official gay icon at such a young and tender age. We wanted something that would be fun and playful that we can celebrate/mock, and we thought, 'It's her perfume career,' bBecause everyone knows every holiday season they bring out those commercials of her running through a forest or a hotel. Britney's team loved the idea, but she herself wanted to make sure that the punch line - wasn't offensive in any way," said Christopher Willey, a Logo executive producer. "She has this natural rapport with the gay community," Willey said. "I think she just really likes her gay fans and she sees this as a way to talk directly to them, which she hasn't really done before." You can watch the fictional advert on Logo's web site

http://www.logoonline.com/video/misc/393350/mo-by-britney-spears.jhtml