di marco
05-02-2009, 19:01
Video game publisher Mindscape is to release a Coronation Street title on the Nintendo DS platform later this year.
The product has been described as 'an adventure and task-based concept set within the theme of the famous fictional street'.
Consumer product licensee RTL Games have also green-lit a Corrie board game called 'Destination: Coronation Street'.
ITV Global Entertainment’s international merchandise and licensing director Aysha Kidwai said of the venture: "Coronation Street is a national institution and was watched by over 78% of the UK television population in 2008."
She added: "We receive thousands of fan letters enquiring about the series every month. We're responding to this huge demand by developing a range of exciting and innovative family targeted products inspired by the show."
The Corrie video game is due to be released in Q4. A date for the board game, meanwhile, has yet to be confirmed.
In October last year, ITV announced plans to launch a new range of Coronation Street-related products to tie in with the show's 50th anniversary.
The product has been described as 'an adventure and task-based concept set within the theme of the famous fictional street'.
Consumer product licensee RTL Games have also green-lit a Corrie board game called 'Destination: Coronation Street'.
ITV Global Entertainment’s international merchandise and licensing director Aysha Kidwai said of the venture: "Coronation Street is a national institution and was watched by over 78% of the UK television population in 2008."
She added: "We receive thousands of fan letters enquiring about the series every month. We're responding to this huge demand by developing a range of exciting and innovative family targeted products inspired by the show."
The Corrie video game is due to be released in Q4. A date for the board game, meanwhile, has yet to be confirmed.
In October last year, ITV announced plans to launch a new range of Coronation Street-related products to tie in with the show's 50th anniversary.