Martina
13-10-2008, 05:44
Lux soap was first launched in the UK in 1899 as a flaked version of Sunlight soap. Subsequently it was launched in the US in 1916, and marketed as a laundry soap targeted specifically at 'delicates'. Lever Brothers encouraged women to home launder their clothes without fear of satins and silks being turned yellow by harsh lyes that were often used in soaps at the time. Lux is currently a product of Unilever. The name Lux was chosen as the Latin word for light.
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Martina
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Martina