Luna
13-09-2005, 11:45
Campaign group Make Poverty History has been banned from advertising their cause via radio and television.
In March an advert was run in which celebrities including Brad Pitt and Cameron Diaz clicked their fingers with the explanation "somebody dies avoidably through poverty every three seconds."
Those wishing to know more about the cause or to lend their support to it were directed via the advert to the campaign's website on which visitors were urged to write to the Prime Minister regarding their thoughts on the issue.
This advert has now been held by telecommunications watchdog Ofcom to be in breach of broadcasting rules, since Make Poverty History is by its nature a political body. Political advertising, as opposed to party political broadcasts, is illegal in the UK.
In March an advert was run in which celebrities including Brad Pitt and Cameron Diaz clicked their fingers with the explanation "somebody dies avoidably through poverty every three seconds."
Those wishing to know more about the cause or to lend their support to it were directed via the advert to the campaign's website on which visitors were urged to write to the Prime Minister regarding their thoughts on the issue.
This advert has now been held by telecommunications watchdog Ofcom to be in breach of broadcasting rules, since Make Poverty History is by its nature a political body. Political advertising, as opposed to party political broadcasts, is illegal in the UK.