Perdita
08-01-2016, 13:22
Coronation Street has signed a major product placement deal that will see a massive brand hit the cobbles for the first time.
Tracy Barlow's new business venture will see her turn her second-hand shop into a florists next week, and ITV has confirmed it is part of a deal with Interflora.
Chris Moxon for ITV Commercial said: "This is a fantastic integration into TV's most loved soap and we are thrilled that it demonstrates how seamlessly an iconic brand like Interflora can naturally sit side by side with our content."
Erica Nicholson, Brand Manager at Interflora, added: "We are delighted to partner with Coronation Street and see this as a great opportunity for our brand, and the floristry industry in general, to be a part of everyday life on the show."
Corrie, along with Emmerdale has also signed a product placement deal with Visa and will feature contactless payment from next month.
Tracy Barlow's new business venture will see her turn her second-hand shop into a florists next week, and ITV has confirmed it is part of a deal with Interflora.
Chris Moxon for ITV Commercial said: "This is a fantastic integration into TV's most loved soap and we are thrilled that it demonstrates how seamlessly an iconic brand like Interflora can naturally sit side by side with our content."
Erica Nicholson, Brand Manager at Interflora, added: "We are delighted to partner with Coronation Street and see this as a great opportunity for our brand, and the floristry industry in general, to be a part of everyday life on the show."
Corrie, along with Emmerdale has also signed a product placement deal with Visa and will feature contactless payment from next month.