Perdita
01-08-2010, 09:05
New packs let you see just how many you've got left
It's a problem we've all had to wrestle with... apparently.
Just how do you keep track of how many baked beans you've got left? Now, those clever marketing people at Heinz have come up with an idiot-proof solution.
From September they are bringing out new re-sealable plastic containers that go in the fridge and have a seethrough measure on the side so you can see at a glance just how low you're running on the crucial toast-toppers.
The American food giant is relaunching its iconic brand in a more "consumer-friendly" form.
It says the new packaging will provide more "flexibility", allowing us to use as many beans as we need before screwing the cap back on and putting it back in the chiller.
The six-inch tall, 1kg fridge pack will cost £1.79 - the equivalent of more than two 415g standard tins. But for those of us who don't embrace the new high-tech gadgetry, Heinz will continue to produce the traditional cans that have proved perfectly adequate since 1895.
Marketing director Paula Jordan, said: "The new pack is perfect for busy families - it's just like having your favourite beans on tap."
A straw poll of shoppers yesterday showed mixed reactions. Student Emily Young, 20, from Southampton, said: "I'll give it a go."
But plumber Mick Roberts, 48, of Bournemeouth said: "It's just a gimmick. I'll stick to the tins."
Read more: http://www.mirror.co.uk/news/top-stories/2010/07/31/beanz-for-idiotz-115875-22453357/#ixzz0vL61VYt8
I shall stick with the usual tin, thank you. Wonder how long this is going to be for sale before it is withdrawn again because not enough consumers buy this :hmm:
It's a problem we've all had to wrestle with... apparently.
Just how do you keep track of how many baked beans you've got left? Now, those clever marketing people at Heinz have come up with an idiot-proof solution.
From September they are bringing out new re-sealable plastic containers that go in the fridge and have a seethrough measure on the side so you can see at a glance just how low you're running on the crucial toast-toppers.
The American food giant is relaunching its iconic brand in a more "consumer-friendly" form.
It says the new packaging will provide more "flexibility", allowing us to use as many beans as we need before screwing the cap back on and putting it back in the chiller.
The six-inch tall, 1kg fridge pack will cost £1.79 - the equivalent of more than two 415g standard tins. But for those of us who don't embrace the new high-tech gadgetry, Heinz will continue to produce the traditional cans that have proved perfectly adequate since 1895.
Marketing director Paula Jordan, said: "The new pack is perfect for busy families - it's just like having your favourite beans on tap."
A straw poll of shoppers yesterday showed mixed reactions. Student Emily Young, 20, from Southampton, said: "I'll give it a go."
But plumber Mick Roberts, 48, of Bournemeouth said: "It's just a gimmick. I'll stick to the tins."
Read more: http://www.mirror.co.uk/news/top-stories/2010/07/31/beanz-for-idiotz-115875-22453357/#ixzz0vL61VYt8
I shall stick with the usual tin, thank you. Wonder how long this is going to be for sale before it is withdrawn again because not enough consumers buy this :hmm: