Perdita
26-07-2010, 14:01
A media watchdog has branded Emmerdale inappropriate after showing an offensive shopping list on an episode of the ITV soap.
The crude list on the blackboard, which featured items including 'piles cream' and 'jam rags', a slang term for sanitary towels, shocked viewers when it was shown on Friday night's show.
The two items are clearly visible on screen, written after 'Apples, rice, salad, eggs, biscuits' as a drunk Shadrach Dingle staggers through nephew Marlon's kitchen.
And now Mediawatch, an independent campaign for family values in the media, have come forward to slam the soap over its decision to show the board.
Vivienne Pattison, director of Mediawatch, said: 'Clearly whoever wrote that knew exactly what they were doing, and they certainly didn't need to.
'It's not a particularly helpful phrase to refer to sanitary towels as "jam rags" , and it is unnecessary.
'It didn't need to be there at all.'
Viewers have also criticised ITV for allowing the soap to show the shopping list in the show which is aired before the watershed at 7pm.
Sharon Kennedy, 26, from Kingstanding, Birmingham, said: 'I couldn't believe my eyes when it appeared on screen - it's not the kind of language you expect to appear in one of our oldest soaps.
'I had to cover my young son's eyes because I didn't want to have to explain that kind of crass language to him at such a young age.
'Maybe it was some kind of prank played on the cast by members of the production staff. If that was the case, I didn't find if particularly funny.'
Mother-of-two Jean Walker, 38, from Lichfield, Staffs, added: 'I was stunned when my son, who is only seven, turned around and asked me what a jam rag was.
'It's not the kind of thing you want your kids seeing, so it was disappointing to see it on a programme like Emmerdale just after dinner.
'You hear phrases like that used in the street or in the pub sometimes, but to use it in front of millions as part of a TV soap is a pretty silly thing to
Read more: http://www.dailymail.co.uk/tvshowbiz/article-1297740/Emmerdale-causes-outrage-crude-offensive-shopping-list-Dingles-kitchen.html#ixzz0unCjVs63
Guess you better be careful if you have a shopping list in your kitchen with words on it that visitors to your home might find offensive :banned:
Some people really need to get a life !
The crude list on the blackboard, which featured items including 'piles cream' and 'jam rags', a slang term for sanitary towels, shocked viewers when it was shown on Friday night's show.
The two items are clearly visible on screen, written after 'Apples, rice, salad, eggs, biscuits' as a drunk Shadrach Dingle staggers through nephew Marlon's kitchen.
And now Mediawatch, an independent campaign for family values in the media, have come forward to slam the soap over its decision to show the board.
Vivienne Pattison, director of Mediawatch, said: 'Clearly whoever wrote that knew exactly what they were doing, and they certainly didn't need to.
'It's not a particularly helpful phrase to refer to sanitary towels as "jam rags" , and it is unnecessary.
'It didn't need to be there at all.'
Viewers have also criticised ITV for allowing the soap to show the shopping list in the show which is aired before the watershed at 7pm.
Sharon Kennedy, 26, from Kingstanding, Birmingham, said: 'I couldn't believe my eyes when it appeared on screen - it's not the kind of language you expect to appear in one of our oldest soaps.
'I had to cover my young son's eyes because I didn't want to have to explain that kind of crass language to him at such a young age.
'Maybe it was some kind of prank played on the cast by members of the production staff. If that was the case, I didn't find if particularly funny.'
Mother-of-two Jean Walker, 38, from Lichfield, Staffs, added: 'I was stunned when my son, who is only seven, turned around and asked me what a jam rag was.
'It's not the kind of thing you want your kids seeing, so it was disappointing to see it on a programme like Emmerdale just after dinner.
'You hear phrases like that used in the street or in the pub sometimes, but to use it in front of millions as part of a TV soap is a pretty silly thing to
Read more: http://www.dailymail.co.uk/tvshowbiz/article-1297740/Emmerdale-causes-outrage-crude-offensive-shopping-list-Dingles-kitchen.html#ixzz0unCjVs63
Guess you better be careful if you have a shopping list in your kitchen with words on it that visitors to your home might find offensive :banned:
Some people really need to get a life !