Perdita
15-03-2010, 09:04
ITV1 daytime show This Morning will be screened seven days a week, programme bosses have announced.
The flagship weekday show - hosted by Holly Willoughby and Phillip Schofield - will also be broadcast on Saturday and Sunday from next week.
The two one-hour programmes will feature a round-up of some items shown during the week.
The programme's executive producer Karl Newton said the move was a "great natural progression" for the show.
"We are thrilled that Phillip and Holly can host these one-hour shows - it opens the programme up to a whole new audience who may miss out during the week," he said.
"It will also reflect viewers' thoughts as Phillip and Holly digest and comment on the huge amount of messages and calls we receive."
Saturday's edition of This Morning will be screened at 1210 GMT while Sunday's show will start at noon.
The first series of the show was broadcast in 1988 from Liverpool.
The programme covers all sorts of lifestyle features including cookery, gardening and fashion.
BBC News
The flagship weekday show - hosted by Holly Willoughby and Phillip Schofield - will also be broadcast on Saturday and Sunday from next week.
The two one-hour programmes will feature a round-up of some items shown during the week.
The programme's executive producer Karl Newton said the move was a "great natural progression" for the show.
"We are thrilled that Phillip and Holly can host these one-hour shows - it opens the programme up to a whole new audience who may miss out during the week," he said.
"It will also reflect viewers' thoughts as Phillip and Holly digest and comment on the huge amount of messages and calls we receive."
Saturday's edition of This Morning will be screened at 1210 GMT while Sunday's show will start at noon.
The first series of the show was broadcast in 1988 from Liverpool.
The programme covers all sorts of lifestyle features including cookery, gardening and fashion.
BBC News