Perdita
08-03-2010, 12:40
Part I
Over the last 14 months, Emmerdale series producer Gavin Blyth has driven the once-ailing soap back from the brink. Its legion of quality signings mixed with solid scripts and a strong return to story-led plots recently saw Emmerdale achieve its highest ratings in three years - and it continues to prosper. But what does the next phase involve? Where does it all go from here? Digital Spy chats exclusively to Gavin about Emmerdale's ongoing success, the village's imminent arrivals, and Aaron Livesy's journey as he attempts to come to terms with his sexuality, as well as revealing Sally Spode's final act of revenge on Ashley Thomas.
Emmerdale's improved massively over the last year…
"I think the past year has shown our intention going forward. I think the balance is there and it's right for what our audience want. It delivers for all sections of the audience and we haven't alienated any viewers at the expense of others. Any audience of any generation enjoys strong stories with good characterisation. We don't have to specifically be writing for an older or younger audience. An intelligent audience can always enjoy watching any generation of character. Yes we've told some stories with some younger characters but it's usually balanced with the POV of their parents or other elders - that’s always the way to get the best out of any story. If you look at where we are now compared to 18 months ago, the figures hopefully speak for themselves. January’s average viewing figures were around 10% up on year-on-year and averaged about 4% up on share, we've had some of our highest figures for more than three years. But we can't rest and have to try to keep pushing the bar - though I need to be careful that it’s not too high or I won't be able to even reach it!"
What do you put its success down to?
"I think it's a combination of several things. Firstly, the scripts are probably as good as we've ever seen - the humour has been refined to be about character as opposed to situation comedy, so it's funny for the right reasons - it's character observation. I think we're getting our characterisation right, too. All our characters know who they are, what they want and where they want to be in life - even though they may not always get there! That balance of characterisation versus story has hopefully pushed the boundaries a little for Emmerdale and in my opinion it's the mix we need. We've embraced some bigger stories over the past year and perhaps been a little bit bolder then the show's used to. Don't get me wrong, it's all work in progress and we won't get everything right all of the time, but we really feel that Emmerdale is back on the map. Everyone's started to realise that we're a contemporary show with very modern characters. It's about breaking down those barriers. Yes, it may be set in the country but our characters and stories wouldn't be out of place in any of the other soaps."
What's the next step for you as far as maintaining the success and pushing it further?
"We have a fantastic set of characters and actors and I think the key is about keeping that mix fresh. Characters who didn't drive 2009 will take their place and cement themselves at the centre of the show in 2010 alongside other favourites. Take Leyla and David for example, what a great soap couple and both great actors. I'm really looking forward to seeing them grow even more across this year. It's always good for us to remind ourselves that everyone likes different characters for different reasons; what one person may love, another won't. As such, we need to make sure that we mix up those characters driving the show across a year. Previously I've not been afraid to bring in some new characters and families and I'm doing the same this year. We have the likes of Suzanne Shaw coming in as Edna's official great niece but unofficial granddaughter. Then you have the likes of Jason Merrells, who's a great actor and to get that calibre of actor in alongside those we already have is a treat. Everyone knows my desire and passion for the show is second to none and that's shared by everyone on the team. As long as we keep pushing forward and creating something fresh, engaging and surprising, then hopefully we'll continue to grow across 2010."
How did Suzanne Shaw's casting come about?
"I saw about 50-60 actresses in total and went through the normal process. Suzanne came over from Manchester, she was doing White Christmas at the time, so she bobbed over on one of her matinee days in the morning and saw me like everyone else did and it grew from that. She's actually done more acting than people realise and she's very excited to be joining. Her character Eve will really shake things up, not only for Edna but for a few other people in the village. She has an eye for men so we'll see her shake up a couple of relationships. She's not a man-eater but she'll have come out of a marriage that wasn't quite working - she's been left in the lurch in France - and has retreated to Emmerdale. She'll be there to rock the boat a little and she's the type of character we don't have at the minute. Part of keeping a show fresh is always about maintaining a good character balance and making sure that you've got all the characters that you want in the show and I think Eve's one that we're perhaps missing."
Are we right to assume that you've brought her in with a specific story in mind?
"There are several stories planned that she'll work into or that she'll start - not least with the Bartons and then another relationship within the village. I wouldn't want to bring a character in without a sense of where they were going, so across summer and into autumn things will have changed a little bit because of Eve..."
ht decisions at the right time - but then who would?"
DS
Over the last 14 months, Emmerdale series producer Gavin Blyth has driven the once-ailing soap back from the brink. Its legion of quality signings mixed with solid scripts and a strong return to story-led plots recently saw Emmerdale achieve its highest ratings in three years - and it continues to prosper. But what does the next phase involve? Where does it all go from here? Digital Spy chats exclusively to Gavin about Emmerdale's ongoing success, the village's imminent arrivals, and Aaron Livesy's journey as he attempts to come to terms with his sexuality, as well as revealing Sally Spode's final act of revenge on Ashley Thomas.
Emmerdale's improved massively over the last year…
"I think the past year has shown our intention going forward. I think the balance is there and it's right for what our audience want. It delivers for all sections of the audience and we haven't alienated any viewers at the expense of others. Any audience of any generation enjoys strong stories with good characterisation. We don't have to specifically be writing for an older or younger audience. An intelligent audience can always enjoy watching any generation of character. Yes we've told some stories with some younger characters but it's usually balanced with the POV of their parents or other elders - that’s always the way to get the best out of any story. If you look at where we are now compared to 18 months ago, the figures hopefully speak for themselves. January’s average viewing figures were around 10% up on year-on-year and averaged about 4% up on share, we've had some of our highest figures for more than three years. But we can't rest and have to try to keep pushing the bar - though I need to be careful that it’s not too high or I won't be able to even reach it!"
What do you put its success down to?
"I think it's a combination of several things. Firstly, the scripts are probably as good as we've ever seen - the humour has been refined to be about character as opposed to situation comedy, so it's funny for the right reasons - it's character observation. I think we're getting our characterisation right, too. All our characters know who they are, what they want and where they want to be in life - even though they may not always get there! That balance of characterisation versus story has hopefully pushed the boundaries a little for Emmerdale and in my opinion it's the mix we need. We've embraced some bigger stories over the past year and perhaps been a little bit bolder then the show's used to. Don't get me wrong, it's all work in progress and we won't get everything right all of the time, but we really feel that Emmerdale is back on the map. Everyone's started to realise that we're a contemporary show with very modern characters. It's about breaking down those barriers. Yes, it may be set in the country but our characters and stories wouldn't be out of place in any of the other soaps."
What's the next step for you as far as maintaining the success and pushing it further?
"We have a fantastic set of characters and actors and I think the key is about keeping that mix fresh. Characters who didn't drive 2009 will take their place and cement themselves at the centre of the show in 2010 alongside other favourites. Take Leyla and David for example, what a great soap couple and both great actors. I'm really looking forward to seeing them grow even more across this year. It's always good for us to remind ourselves that everyone likes different characters for different reasons; what one person may love, another won't. As such, we need to make sure that we mix up those characters driving the show across a year. Previously I've not been afraid to bring in some new characters and families and I'm doing the same this year. We have the likes of Suzanne Shaw coming in as Edna's official great niece but unofficial granddaughter. Then you have the likes of Jason Merrells, who's a great actor and to get that calibre of actor in alongside those we already have is a treat. Everyone knows my desire and passion for the show is second to none and that's shared by everyone on the team. As long as we keep pushing forward and creating something fresh, engaging and surprising, then hopefully we'll continue to grow across 2010."
How did Suzanne Shaw's casting come about?
"I saw about 50-60 actresses in total and went through the normal process. Suzanne came over from Manchester, she was doing White Christmas at the time, so she bobbed over on one of her matinee days in the morning and saw me like everyone else did and it grew from that. She's actually done more acting than people realise and she's very excited to be joining. Her character Eve will really shake things up, not only for Edna but for a few other people in the village. She has an eye for men so we'll see her shake up a couple of relationships. She's not a man-eater but she'll have come out of a marriage that wasn't quite working - she's been left in the lurch in France - and has retreated to Emmerdale. She'll be there to rock the boat a little and she's the type of character we don't have at the minute. Part of keeping a show fresh is always about maintaining a good character balance and making sure that you've got all the characters that you want in the show and I think Eve's one that we're perhaps missing."
Are we right to assume that you've brought her in with a specific story in mind?
"There are several stories planned that she'll work into or that she'll start - not least with the Bartons and then another relationship within the village. I wouldn't want to bring a character in without a sense of where they were going, so across summer and into autumn things will have changed a little bit because of Eve..."
ht decisions at the right time - but then who would?"
DS