Perdita
11-02-2010, 08:17
Disney is reportedly tightening the US cinema release window for its upcoming film Alice.
According to The Hollywood Reporter, Alice will run in US cinemas for just under 13 weeks. A traditional first-run release is up to 16 weeks. The film is also getting a shorter run in the UK.
It is thought that Disney is shortening the movie's theatrical run in order to release it earlier on DVD, Blu-ray and Video on Demand.
The shortened Alice theatre distribution schedule apparently marks the start of Disney's plan to experiment with shorter runs for other pictures.
Alice, directed by Tim Burton, opens in the US March 5 in 3D and 2D venues.
According to The Hollywood Reporter, Alice will run in US cinemas for just under 13 weeks. A traditional first-run release is up to 16 weeks. The film is also getting a shorter run in the UK.
It is thought that Disney is shortening the movie's theatrical run in order to release it earlier on DVD, Blu-ray and Video on Demand.
The shortened Alice theatre distribution schedule apparently marks the start of Disney's plan to experiment with shorter runs for other pictures.
Alice, directed by Tim Burton, opens in the US March 5 in 3D and 2D venues.