i think society has changed, if i got a colouring book and a few books for xmas now, i probably wouldn't be best pleased, yet when my mum was young it was a lot! i think some kids are spoilt, i'm a young leader and there's some age 10 with mobiles, ipods, cameras, tvs etc- i didn't get any of this stuff until i was at least 13 so i think everything is coming earlier- older siblings get something and th younger ones will want it too. in a way i'm fairly lucky to be in the situation of if i want it, i'll work for it and save up- i don't like asking for anything because that's how i've been brought up, but i know with my cousins it's a different story- my aunt actually told my dad how much money we should give them for their birthdays because £10 isn't enough!
so yeah, i believe we live in a consumer society where everyone is in competition with each other and it's all changed.