Emma Forbes is reportedly being considered as a replacement for Fern Britton on This Morning.
Britton announced earlier this week that she would be leaving her job as co-presenter on the ITV show at the end of its current season.
Channel executives believe that Forbes, 43, who hosted Live & Kicking in the '90s, is a perfect replacement to work with Phillip Schofield, sources told the Mail On Sunday.
An insider commented: "There are a lot of names being touted about, but Emma is the one.
"She fits the bill because she is a mother, she's pretty but not too chic, costs much less than Fern and won't be intent on being the main star of the show - which will suit Phil."
ITV said no decision has been made as to who will replace Britton, who has since accepted a new role with the BBC.
A spokesman said: "There has been a lot of speculation and I've had at least a dozen different names put to me over the past few days. But nothing has been decided."
I would prefer Emma to Mel Sykes anytime