'Davina' loses viewers, 'Apprentice' gains

[Luna]

Davina has lost a quarter of its first-week audience while The Apprentice has gained.

Only 3.5 million viewers watched Davina McCall's new chat show last week, but this has now fallen to 2.7 million. This was despite a guest line-up including Pierce Brosnan and Patrick Kielty.

BBC Two's The Apprentice, meanwhile, attracted 3.6 million viewers - almost double the first series opener's total. Last year's final was watched by 3.8 million.

"We are delighted with the success of The Apprentice, which has picked up where the last series left off in terms of ratings," a BBC spokeswoman said. "As for Davina, the audience is down on the first week but we are pleased with the show. We are giving it time to grow."

[Katy]

i wonder why maybe because the apprentice is worth watching rather than another pointless chat show.

[Siobhan]

I have to say I watched the apprentice. I just love when Alan says "you're fired" Donald Trump was brilliant at it too

[bubblegum_fairy]

I actually like Davina's show, and i watched it yesterday

[Angeltigger]

Well i have never watched the apprentice so i watch the davina show as most of you may tell

[dddMac1]

i watch Davina chat show, but it's weird how she is popular on Big Brother but not on the BBC

[Angeltigger]

yeah as she was having promblems with her show " he's having a baby"

[pookie1968uk]

i watch Davina chat show, but it's weird how she is popular on Big Brother but not on the BBC

maybe its not that shes that popular but that big brother is. people probably watch bb because they like the show not particularly her.

[annaz]

Davina's show was good but I found it rather dull.

[megan999]

I am not a fan of Davina's. I watched one of her chat shows and was not impressed. IMO she does not have the same presence as Michael Parkinson. She seems like a pleasant woman but not exciting to watch. On the other hand, I have seen The Apprentice and it is funny and engaging.