EastEnders equalled its lowest ever audience last night (Thursday), according to early figures.
The BBC soap pulled in an average of 6.2 million viewers and a 28.4% share of the available audience at 7.30pm, tying with last year's lowest ever ratings but ranking even lower in terms of share.
The ratings disaster was a result of ITV1 deciding to screen an hour-long Emmerdale to mark the soap's 4000th episode. It averaged 8.84 million (42.1%) in the 7pm hour - although enough to triumph, not as convincing a win as the soap has previously managed during head-to-head bouts.
Commenting on the figures, a BBC spokesman said: "This is now a continuing strategy that is being employed by ITV. It is a shame as it simply means the soap fan loses out because the audience becomes split."
I know you have a viewing figures thread WQ but I thought it would be sensible to have another on the main fact of this article- EE lowest ever audience!