Thousands of fans of ITV police drama The Bill have called for ITV to reconsider its decision to axe the programme.

The broadcaster announced last week that the crime show is to be dropped after 27 years on the air. Falling ratings have been blamed for its fate.

However, a Facebook campaign group titled "Save The Bill!" has attracted more than 10,000 members in just a few days. Its page says: "The Bill is a British institution. Let's not let it die after 27 years!"

Meanwhile, various online petitions which have been set up to save the show have received thousands of signatures.

Efforts to keep The Bill on the air are also being backed by the actors union Equity. In a statement, its general secretary Christine Payne commented: "This is a disaster. Almost every television actor in the country has at some stage worked on The Bill over the last 26 years and it is an enormously important source of work for Equity members.

"It also has a one of the most loyal audiences of any ongoing drama currently on television. We call on ITV to reconsider their decision to cancel this important programme."

A spokesman for ITV insisted that the network plans to fill the gap left behind by The Bill by continuing to invest in new drama.

He added: "This ongoing commitment not only represents an opportunity for those currently working in the production industry but also for those who are keen to embark on a career in television."

DS