Max probably does have an idea what he did, it's just that the malicious little slug doesn't give a damn. All the people talking about it in the Rovers haven't exactly led pure life's either.
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The wonderful thing about Soapland businesses is that their situations and fortunes can change to suit storylines. Particularly pubs who go from looking for special events, and theme nights, to bring in more punters, to giving away free champagne on a regular basis.
What happened to Fergus?
Another thing is that Mrs Crawshaw said she likely would not have hired Nicky, yet not so long ago it was strongly implied that she was coming onto Daniel. Not outright shown as such, but she was a bit tipsy at the time, but regardless that wouldn't exactly have been deemed as appropriate.
Shona really needs to totally deprive Max of any internet access, put the laptop behind a password or something, the smug little prick needs taught a lesson.