corrie to go mobile

[chance]

ITV is reportedly proposing to release specially made episodes of its television programmes for mobile phones.

The TV company plans to cash in on fans' enthusiasm for their favourite programmes and exploit the growth in consumer choice offered by developing technologies.

Charles Allen, the ITV chief executive, will present the company's 2004 results to investors on Wednesday and is expected to unveil plans for so-called "mobisodes" of popular ITV shows, such as Coronation Street, The Times reports.

Britain's biggest commercial broadcaster is following in the footsteps of US broadcaster Fox, which has pioneered the service with its hit drama series 24.

Pay-TV company BSkyB is also understood to be developing products that will enable viewers to access content through wireless devices.track

[*JSW*]

Surely the quality would be *fantastic* though? And how many peopl would want to wtch episodes on their mobiles? There's boundd to be a market but surely only a tiny one not one to make large profit which sounds like what ITV is after?

[Tamzi]

Aren't hollyoaks also doing that?